Monthly Archives: April 2010

Protected: Balkans 2010 – Logo needed

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Importance of localization

The World is Getting Smaller

The latest State of the Union Address gave one of the best examples of how localization plays a role in everything we do these days. As software developers and engineers plan their strategies for making the most of their products, they are increasingly looking to localization to bring their ideas to the world. As the President spoke on Tuesday night, live commentary was broadcast along with instant translations from individuals around the world. Crowd sourcing combined with localization is changing the way we think of software development and communication.

The importance of localization these days is similar to the way the internet itself was important when it first became available for public use. Sharing information across the planet without the time delays of the past changed the world forever. At first, this was a revolution for people who were used to dealing with each other, and usually for dealing with each other in a common language. Today, the possibility of sharing with anyone, no matter their language, culture, or location makes software development even more exciting and meaningful than ever before.

As we develop tools that can be used across countries, providing localization and localization support becomes more and more of a priority. Software that does not offer localization will hit a dead end where competitors can tap into many other markets. With the availability of crowd sourcing and free technology, there is no excuse for neglecting the importance of localization these days.

In the long run, communication technologies are what make the world a smaller place. The fact that we can share ideas around the world in a few seconds is revolutionary, and the only tool needed these days is some form of localized communication tool. Localization is one of the most important aspects of any tool being developed today.